As you may know most job selections begin before the actual interview. You could be selected once your step foot through the door. Now of course experience will always come into effect, but lets not be counted out before you even step into the process. What I'm saying is don't be counted out because you didn't "look the part."
Research is most important! Research the lifestyle and culture of the company. See if your personal style/ lifestyle matches the culture of the brand. Companies look for candidates that can represent the brand on and off the clock. So be honest and ask yourself, Do you fit in? Chances are if you fit in, you're more likely to love your work.
If you can sell to a company that you are already apart of the lifestyle, then you've already become a top candidate. Step one is selling yourself!
Next find out the actual dress code and dress accordingly. If you're interviewing for a retail company such as Buckle, it would make no sense to wear a suit because that isn't apart of their brand image. Companies like Lacoste, I recommend wearing a polo and slacks, why? Because if you look like you already work there, it shows you are putting yourself in the position to be successful in the company. Recruiters love hiring individuals with confidence and passion for the brand.
Brands such as Neiman Marcus, Brooks Brothers, Tiffany & Co., and Saks prefer a more traditional/ formal tailored look so black, gray, navy suit as shown. These suits are also great for corporate/ administrative positions.
More Business Casual and relaxed retailers such as Lacoste, Polo Ralph Lauren, J. Crew, and Banana Republic would prefer you to be more casual with looks like below..
If you have any questions or need assistance for interview attire please feel free to contact me via email. Thank you!